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Notes on GTM, written plainly.
GTM engineering, outbound, CRM and market entry, from someone who has run the teams. Short answers first, detail after.
What is a GTM engineer, and does your company need one?
GTM engineering explained in plain words: what a GTM engineer does, how it differs from RevOps and SDRs, and when a growing…
ReadSignal-based selling: how to reach buyers when they are ready
What signal-based selling is, which buying signals are worth tracking, and how to build a simple signal-led outbound motion…
ReadAI SDR or human SDR? What actually works in 2026
An honest look at AI SDRs vs human SDRs: what AI does well in outbound, where it fails, and how to combine both without burning…
ReadCold email deliverability in 2026: the setup checklist
A cold email deliverability checklist for 2026: secondary domains, SPF, DKIM and DMARC, warmup, daily limits and the sender rules…
ReadOutbound benchmarks by region: India, Southeast Asia, Middle East and the US
Outbound benchmarks from SDR pods run in India, Southeast Asia, the Middle East and the US: qualified meetings per month, and why…
ReadTaking a B2B company from India to the US, Middle East or Southeast Asia: a market entry checklist
A market entry checklist for B2B companies expanding from India to the US, Middle East, Southeast Asia or ANZ: ICP, messaging,…
ReadWhy nobody uses your CRM, and how to fix it
Why CRM adoption fails in growing sales teams, and how to fix HubSpot, Zoho, Pipedrive or Leadsquared setups with fewer fields…
ReadRather have it applied to your company?
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